YATR | OPPORTUNITY | $1M of Free Advertising to Successful Community Organisations | OPEN 11 December 2017 - CLOSE 4 February 2018

[Edited extract from public address]

The Yarra Trams Community Partnerships Program will provide free advertising across the Melbourne tram network in 2018

Across the Yarra Trams network, $1 million of in-kind advertising space is allocated to Melbourne based community organisations through an annual process. An independent panel has final decision on the partnerships, based on the organisation's application.

Community organisations that are unsuccessful in the process for 2018 advertising coverage are encouraged to apply in future.

In the interests of supporting a variety of communities, Yarra Trams does not support any one organisation for consecutive years.

Yarra Trams reserves the right to establish partnerships with organisations that align with our business values and objectives outside of the panel process.

To be eligible for Yarra Trams Community Partnerships Program, an organisation must:
  • Be located in Melbourne and align geographically with the Yarra Trams network.
  • Be able to promote the partnership through a range of channels (e.g. website, social media, newsletters, speaking opportunities at events).
  • Make a significant contribution to diversity and inclusion in Melbourne.
  • Have creative assets available to be shared on the tram network that fit with Yarra Trams advertising guidelines. 
  • Align with Yarra Trams values including being passenger focussed, improving our network, placing safety first, and supporting our community.
  • Submit a one minute video pitch for the partnership on a Smartphone. [NOTE: Video should be filmed on a Smartphone or equivalent. Highly produced videos will not be valued more. We want to see personality, not professional videos.]

Yarra Trams (YATR)
Post: GPO Box 5231, Melbourne Vic 3001
Tel: 1800 800 007