Australia Post has made permanent the option to include First Nations country names on their packaging.
The new initiative was launched Monday to mark NAIDOC Week and its theme 'Heal Country!'.
The organisation has also marked the annual celebration by wrapping a number of its street posting boxes in artwork by Darwin’s Marcus Lee, of the Karajarri People.
Australia Post’s National Indigenous Manager, Noongar man Chris Heelan, said it's a simple gesture with a positive and long-term effect.
“It's just an opportunity to open up some wider dialogue and maybe encourage all Australians to consider their campaign,” Mr Heelan told NITV News.
“We’re encouraging all of our customers to engage locally, speak to your local Aboriginal and Torres Strait Islander lands councils and your appropriate cultural centres.
"[the option] is a simple but meaningful way to promote and celebrate our Indigenous communities, which is something Australia Post has a long and proud history of doing.”
Australia Post (AUPO)
Website: www.auspost.com.au